EXHIBITION DESIGN
DISCIPLINE:
Art Direction
Graphic Design
Art Direction
Graphic Design
SENTIMENTS / SENTIMIENTOS is an exhibition that serves as a living, breathing art studio tapping into the subconscious of deconstructed emotions and memories of two incredibly talented visual landscape artists: MADSTEEZ and IT'S A LIVING. It is the first time both artists have ever collaborated.
The exhibition aims to acknowledge the remarkable ability of two distinct artists, both with their own unique styles, processes, and backgrounds, and illustrates how their intuition, emotions, and energies transform blank canvases into art.
SENTIMENTS / SENTIMIENTOS was on display in INDUSTRY One from May 25th–July 31st, 2023.
Featured in Hypebeast, Hypebeast Latinoamérica, HypeArt, Observer & Adweek.
The exhibition aims to acknowledge the remarkable ability of two distinct artists, both with their own unique styles, processes, and backgrounds, and illustrates how their intuition, emotions, and energies transform blank canvases into art.
SENTIMENTS / SENTIMIENTOS was on display in INDUSTRY One from May 25th–July 31st, 2023.
Featured in Hypebeast, Hypebeast Latinoamérica, HypeArt, Observer & Adweek.
VISUAL IDENTITY
APPROACH
Collaboration through paint & canvas.
I was responsible for taking the existing visual identity for the exhibition and translating it across various mediums.
PR/SOCIAL ASSETS
I was tasked with creating PR and social assets from the existing visual identity as well as visually communicating the first collaboration between MADSTEEZ and IT'S A LIVING graphically. As the exhibition was being installed, it was then my responsibility to translate these existing assets into the design elements of the show ranging from large-scale vinyl installations to small-scale floor vinyls showcasing the process work of the creation of the show.
FINAL EXHIBITION
